An act establishing a framework for film and television tourism in the Philippines, providing tax incentives, marketing the industry globally and providing employment for the sector and for other purposes.
There is an observable growing phenomenon of increased tourist visits to
destinations being featured on television, video or the cinema screen. In their
research entitled “Promoting Destinations via Film Tourism: An Empirical
Identification of Supporting Marketing Initiatives” published in May 2006 in the
Journal of Travel Research, Simon Hudson and J.R. Brent Ritchie cited increased
tourist arrivals in destinations where famous films took place. The article cited as an
example the Wallace Monument in Scotland which saw a 300% increase in visitors a
year after the movie “Braveheart” was filmed which starred Mel Gibson in 1995.
Other examples of increased tourist arrivals in film locations include: Steel
Magnolia in Louisiana, Harry Potter in various locations in U.K., Mission Impossible 2
in the National Parks in Sydney, Last of the Mohicans in Chimney Rock Park, North
Carolina, The Fugitive Dillsboro in North Carolina, Little Women Orchard House in
Concord, Massachusetts, Bull Durham in North Carolina, and The Beach in Koh Phi
Many countries around the world are taking steps to attract foreign film or TV
productions, as well as animation or video game projects in a variety of ways such
as offering tax rebates or tax credits. In Australia, co-productions with Australian
producers can get a tax rebate of up to 40 percent of expenditure on feature films.
Australia also offers rebates to those carrying out post-production work, regardless
of where the project was shot. A similar cash rebate of up to 40 percent is available
on projects at least partially produced in Colombia. In the United Arab Emirates, Abu
Dhabi offers a 30 percent cash rebate on production spending, with a $5 million cap
on feature films but not to animation.
The Philippines is not new to having international films being set in the
Philippines: Apocalypse Now (1979), The Year of Living Dangerously (1982),
Platoon (1986), Born on the Fourth of July (1989) and The Bourne Legacy (2012).
There were also several seasons of the Survivor TV series that were filmed in the
Caramoan Islands in Camarines Sur and Palaui Islands in Cagayan.
This measure therefore proposes ways in which film tourism can boost our
country’s tourism industry. It is estimated that one tourist can generate jobs in six
different industries and that one out of every ten jobs is directly attributable to
Swift approval of this bill is eagerly sought.
LUIS RAYMUND F. VILLAFUERTE, JR.