Philippine Film and Television Tourism Act of 2016

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An act establishing a framework for film and television tourism in the Philippines, providing tax incentives, marketing the industry globally and providing employment for the sector and for other purposes.



There is an observable growing phenomenon of increased tourist visits to

destinations being featured on television, video or the cinema screen. In their

research entitled “Promoting Destinations via Film Tourism: An Empirical

Identification of Supporting Marketing Initiatives” published in May 2006 in the

Journal of Travel Research, Simon Hudson and J.R. Brent Ritchie cited increased

tourist arrivals in destinations where famous films took place. The article cited as an

example the Wallace Monument in Scotland which saw a 300% increase in visitors a

year after the movie “Braveheart” was filmed which starred Mel Gibson in 1995.

Other examples of increased tourist arrivals in film locations include: Steel

Magnolia in Louisiana, Harry Potter in various locations in U.K., Mission Impossible 2

in the National Parks in Sydney, Last of the Mohicans in Chimney Rock Park, North

Carolina, The Fugitive Dillsboro in North Carolina, Little Women Orchard House in

Concord, Massachusetts, Bull Durham in North Carolina, and The Beach in Koh Phi

Phi, Thailand.

Many countries around the world are taking steps to attract foreign film or TV

productions, as well as animation or video game projects in a variety of ways such

as offering tax rebates or tax credits. In Australia, co-productions with Australian

producers can get a tax rebate of up to 40 percent of expenditure on feature films.

Australia also offers rebates to those carrying out post-production work, regardless

of where the project was shot. A similar cash rebate of up to 40 percent is available

on projects at least partially produced in Colombia. In the United Arab Emirates, Abu

Dhabi offers a 30 percent cash rebate on production spending, with a $5 million cap

on feature films but not to animation.

The Philippines is not new to having international films being set in the

Philippines: Apocalypse Now (1979), The Year of Living Dangerously (1982),

Platoon (1986), Born on the Fourth of July (1989) and The Bourne Legacy (2012).

There were also several seasons of the Survivor TV series that were filmed in the

Caramoan Islands in Camarines Sur and Palaui Islands in Cagayan.

This measure therefore proposes ways in which film tourism can boost our

country’s tourism industry. It is estimated that one tourist can generate jobs in six

different industries and that one out of every ten jobs is directly attributable to


Swift approval of this bill is eagerly sought.